THE STORY

Founder of Venaris as a child, climbing on a downed tree.

BUILT BY AN ANGLER

I grew up running to the pond after school, fishing rod in hand before my backpack hit the floor. Those afternoons on the water shaped who I am.

I want my kids to have the same thing. Clean water, good fishing, and wild places that feel wild.

Traditional soft plastics work. I have thrown thousands of them, but they stick around forever. Every bait that breaks off and every worm that slips the hook is still out there.

I started testing biodegradable alternatives, but most of them were garbage. They did not fish right, did not hold up, or did not catch anything. I kept at it until I found formulations that actually performed.

Venaris baits fish like the plastics I grew up throwing, without the impact on our wild spaces.

Sportsmen have always been conservationists. This is just the next step.

WHAT WE BELIEVE

PERFORMANCE FIRST

If it does not catch fish, nothing else matters. Every product gets tested on the water until it earns its place in the lineup.

LEAVE NO TRACE

The gear we make should do its job and disappear. Not sit at the bottom of a lake for the next hundred years.

FOR THE LONG HAUL

We are building something that lasts. Not chasing trends, not cutting corners. Gear you can trust, from people who fish it themselves.